Social Media Marketing Masterclass for Business

Social media should be an integral part of the marketing strategy for every business, small or large. Do you have a company Facebook or Twitter account but are unsure how to use it to raise your brand awareness or increase sales? Have you set up your Linkedin profile but don't know how it can attract new business?

Our one day course will teach you how Facebook, Twitter and LinkedIn can be used to raise your brand awareness and attract a new audience. 

Social Media Basics

  • What is Social Media?

  • Creating a great First Impression

  • Engagement - how to converse with your target audience

  • Build meaningful relationships through Social Media

  • Understand and setting your Social Media goal


Your Social Media Audience

  • Who is your target audience and where will you find them

  • Which platforms are the right ones for your business?

  • Building your brand across different social media platforms


Facebook Social Media Marketing

  • First Impressions - Customising your Facebook Page to ensure that it is in line with your Brand

  • Facebook Live - how you can effectively raise Brand awareness

  • Competitions & promotions - don't fall foul of Facebook guidelines

  • Exploring new opportunities to promote your business through Facebook Places

  • Exploring new opportunities to promote your business through Facebook Deals

  • How to increase engagement, lead generation and sales through Facebook



Twitter Social Media Marketing

  • First Impressions - Customising your Twitter Page to ensure that it is in line with your Brand

  • Engagement - Increasing awareness and visibility of your brand

  • Build your network and easily manage your twitter streams

  • Best practice for building a reputable page

Linkedin Social Media Marketing

  • How to create a professional profile

  • How to create a professional headline which will get you noticed

  • How to use Linkedin to market your business or organisation

  • Linkedin's etiquette

  • Using Groups to build your online visibility

  • Developing your company profile on LinkedIn


Twitter Faves

About Us

We’re based between Perth, Scotland and London but travel throughout the country meeting clients. We work 1:1 or in small, medium and large groups and offer a range of customised packages and workshops to suite. Choose from one-off training, multiple sessions, online courses or ongoing support. When we can't meet in person, we connect with you via Zoom or your preferred online communication channel.

 

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